Airlock 2008

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Taut

TAUT, makers of the first clean sports drink, needed a new website that reflected their passion for sport and unique approach taking the crap out of sports drinks. It needed to be opinionated, inclusive, forward-thinking and inspirational - much like TAUT itself.

Our challenge was to create an engaging site that could grow with the brand, showcasing their unique drinks range, positioning them as authorities on all things sport, and giving loyal TAUT drinkers a space to voice their opinions.

The resulting site (managed using a bespoke content management system) is dynamic, fresh, and packed with personality. Discover the drinks range, find a local stockist, join a TAUT sports event, post your own comments, or get expert training advice - it's a world of TAUT online.

IAI
The Information Architecture Institute
IPA
Institute of Practitioners in Advertising