Motorola

Motorola on Tour

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This project supported the Motorola sponsored Burton Global Snowboarding Opens for both the 05/06 and 06/07 seasons.

The underling essence of the online activity was to bring ‘Motorola On Tour’ to everyone who couldn’t actually make it to the slopes. Riding enthusiasts could check in on the action as it unfolded, with videos and pics fresh from a team of slope side reporters; users could also check out riders’ blogs, a daily wrap-up of highlights from on and off the mountain, download-to-mobile ‘Tips and tricks’ coaching sessions courtesy of TeamMoto’s Marko and Jussi, as well as enjoying a stack of wallpapers, exclusive icon sets and screensavers.

Using automated feeds to Flickr and YouTube, an even wider audience of keen riders and spectators were made aware of the site. The site became one of the most popular snowboarding destinations online and was great fun to work on which is always a bonus.

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