Moto Pebl
Perhaps the most tactile phone of all time the PEBL was launched globally with a number of integrated initiatives. We worked on two projects, one an online awareness campaign that ran on style media including vogue.com. The ads were produced entirely in house - they used a simple parallax effect and looked stunning. We also developed a campaign microsite to support an offline promotion, namely a PEBL hunt on various high profile pebble beaches around the UK (the biggest event being at Brighton Beach).