Heineken

New DraughtKeg

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As big fans of the product, we were more than happy to create the campaign website and advertising to promote the launch of the new Heineken DraughtKeg in the UK.

The DraughtKeg – a mini-keg dispensing 5 litres of premium quality, real draught Heineken Heineken beer – uses a unique carbonator pressure system, giving you fresh, premium draught beer with every glass, wherever they are.

The brief was to introduce the product, and to demonstrate how easy it is to assemble, use and enjoy. We developed a campaign that did this while continuing a humorous continental narrative through the Heineken Guide to Continental Living. The guide identifies a few anglo-continental behavioral inconsistencies that if ironed out would make for a smoother life experience. It’s not to be missed.

The campaign was supported by online display advertising to inspire consumers about all the places they could now enjoy fresh, premium quality draught beer. Additionally, in an Airlock first, we created HD video executions to feature on the new high-profile digital escalator panels which screened in underground stations across London.

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