Heineken
Airlock was tasked with creating a compelling digital presence to help promote the new Heineken DraughtKeg.
To create a sense of anticipation about Heineken DraughtKeg's imminent launch, Airlock created a teaser site mapping the progress of the Heineken vanette as it traveled across the continent en route to the UK.
A fully fledged campaign site followed, using Flash animations to demonstrate how to assemble Heineken DraughtKeg and obtain the perfect pour, and featuring integrated Google Maps to help users find a local stockist.
Airlock also created a series of engaging online ads to drive traffic to the site and raise awareness of Heineken DraughtKeg.