Genes Reunited
New Site
Links to work
Summary
Our new site for Genes Reunited is designed to make family history easier and more accessible for people of all ages with contextual tips now placed around the site as well as video footage and photography to help people picture the lives of their ancestors. Members can also upload their own images and footage to the wider Genes Reunited community, recording and sharing their family story as it develops.
The underlying challenge of the project was to broaden the appeal of the site to a wider audience while still making existing users feel like they were in the same place. Genes Reunited has a large, established audience who we needed to be careful not to confuse or alienate.
Client quote
Martine Parnell, Head of Genes Reunited, says: “Over the last year looking into family history has become a pastime for people of all ages and all backgrounds. Genes Reunited has over 650 million names on it and for beginners it can be hard to find the best way to get started. The new site is designed to make it fun and easy to find people who can help expand your family tree and to access records that can tell you more about your roots.”
Genes Reunited is the UK’s biggest genealogy site, with over 9 million registered members – one in four of the UK’s adult online population. Its archives include over 650 million individual names, with a new one added every second.
