World on the Move
‘World on the Move’, was a collaborative project from BBC Radio 4 and the Natural History Unit that exposed the incredible migrations of creatures great and small by activating an army of citizen journalists from every corner of the globe.
360 at its best
The ambitious project allowed audiences to follow some of the natural world’s most astounding migrations, via a series of 40 half-hour programmes broadcast throughout the year on Radio 4. The programmes follow animals as diverse as monarch butterflies, African elephants and humpback whales as they travel across the planet, presented through interviews and in-depth dispatches from by BBC journalists along the routes.
The website joined everything up as it encouraged BBC audiences to participate more than ever before. Users help shape the content, contributing sightings, adding their own comments, video & images to the pool, and debating the issues raised by the series.
Users could delve more deeply into web-only content from specialist journalists and partners from around the world. A Google maps mash-up allows users to see the predicted migration path for each of the species featured in the series, and then maps the actual path as it unfolds throughout the series. This interactive map also lets users quickly browse and navigate other users’ contributions, displaying geo-aware Flickr images and comments from across the site.
The site was the unexpected success in the BBC as popularity soared. It won a Sony Radio Academy Silver and recieved a Webby Special Commendation.