55DSL
Now in its second season, the 'Live At Least 55 Seconds Per Day' campaign is more precarious than ever, with ads showing the couples poised on a ledge hundreds of feet above the city streets. In the online executions, the user can choose to pull back from the edge or take the plunge.
Our Junior Lucky Bastard concept pushes the idea of living 55 seconds a day even further, sending two lucky winners around the world to do whatever they like (and then tell us all about it).